Out with Talen Energy Stadium, in with Subaru Park.
The Philadelphia Union announced a multi-year stadium naming rights deal with Subaru of America on Tuesday morning.
Terms of the deal were not disclosed, but it’s a notable move for both the automaker, which will have its name on a stadium for the first time and the club, which had previously partnered with a regional energy sponsor that used the name PPL Park for the stadium from 2010-2015 and Talen Energy Stadium for the past four seasons.
In addition to the naming rights deal, the automaker whose U.S. headquarters is in Camden, N.J. is now the team’s exclusive automaker partner and will support outreach programs centered around environmental sustainability, youth soccer, pediatric cancer and pet adoption.
Team and company officials both emphasized that the partnership goes beyond the new stadium name during a press conference at the stadium on Tuesday.
“We believe in being more than a car company just as the Philadelphia Union believes in being more than a soccer club,” said Thomas J. Doll, president and CEO of Subaru of America Inc. “The foundation of this agreement is built on our mutual love for the greater Philadelphia community.”
Players from Roxborough Soccer Club were on hand for the announcement and to accept the first equipment donation from Doll. Discussions between the two parties started about a year ago.
“This is a process you can’t dictate the outcome but I can’t imagine a better outcome,” Union majority owner Jay Sugarman said. “When we started to spend time with Subaru and saw the qualities that matter to them, how they built their identity over the past ten years, going from a brand that frankly most people had almost written off to something very special, very connected to the community, very connected to their customers those kind of sound like the things we as the Union want to have as well.”
The team also announced improvements to the stadium, which include a larger videoboard, three new parking lots and a free, first-come, first-serve parking area for Subaru drivers in Lot B.