Four players from the Philadelphia Union showed off the new brand on the team’s secondary jersey at the Philadelphia 76ers game in South Philly on Friday night.
Aurelien Collin, Kacper Przybylko, Jack Elliott and Andrew Wooten wore the jerseys with the Artesano logo when they rang the bell before the Sixers game against the Chicago Bulls.
This marks the first time an official Union game jersey will include a Bimbo Bakeries brand that isn’t Bimbo.
“Innovation is a part of the Philadelphia Union’s DNA,” Philadelphia Union President Tim McDermott said in a news release. “We have consistently pushed the envelope (in MLS) and I am incredibly proud to continue to break ground alongside our partner Bimbo by being the first in the league to introduce differing logos on the primary and secondary kits.”
The team announced a new deal with Bimbo Bakeries in December that will keep the largest baking company in the U.S. on as the team’s jersey sponsor through 2023. The team announced at the time that their secondary jersey would include a different Bimbo brand logo but waited to reveal the brand for the first time Friday night.
The Artesano brand logo was previously used on limited edition shirts players wore at a playoff rally at XFinitity Live in October.