Jersey concepts primarily originating from a “kit leaks” social media account were the butt of the joke in the Philadelphia Union’s latest promo video for their new away jersey.
The video, posted on social media on Monday, shows a number of different unsolicited jersey concepts posted online prior to the official unveiling of the new away jersey and then uses various GIFs to “reject” them all in favor of the new jersey.
The design concepts originated from three sources on Twitter: five of them were posted on the account Juicy Union Kit News, one by Philly Union Nation and another by the account for the Doopy Brothers podcast.
From great fans come great ideas, but there's only one 2019 "Inspired" kit.— Philadelphia Union (@PhilaUnion) February 4, 2019
Pre-order now and pick it up fully customized at our Kit Launch Party on Friday!
https://t.co/E05OIwtxdL#DOOP #ThisIsPhilly #InspiredByU pic.twitter.com/7qVNBGvttS
Juicy Kit News took the gentle ribbing of designs the post referred to as “great ideas” in stride.
To be perfectly clear, we are laughing at the union video. This is what it’s about. It’s not about mocking or stealing IP. It’s called banter and we dish it, so we accept it too. They played a blinder— Juicy Union Kit News (@UnionKitLeaks) February 5, 2019
Many fans, however, perceived the video as the team mocking fan submissions even though the jersey concepts were unsolicited and never part of a contest like the one our friends at Philly Soccer Page did with their recent design-a-kit contest. (A missed opportunity, perhaps?)
Among the critiques was a common refrain that every one of the jersey concepts — one featuring an Entenmann’s logo instead of Bimbo seemed to get a lot of love — was better than the actual new away jersey.
Another concern about not getting the designers’ permission or crediting them could have been easily avoided had the digital team reached out directly to the three accounts and gotten them on board with it ahead of time. Of course, they could have also avoided it altogether by creating their own concepts and just rejecting those instead.
Naturally, the Union Hulk Twitter account went a step further with a video response that flipped the script from rejected jersey ideas to rejected players who have played for the Union in the past.
HULKY DID SOME RESEARCH. @PhilaUnion MOCKED FANS. BELIEVE IT OR NOT @PhilaUnion EMBARRASSES THEMSELVES A LOT TOO. A LOT. HERE YOU GO @TimMcDermott6 @UNIONBOX @ChrisAlbright03 YOUR RESPONSE VIDEO pic.twitter.com/cmPU2kdQUO— UNION HULK (@HulkUnionSmash) February 5, 2019
Below are all seven of the jerseys shown in the video.
We did this concept a few years ago but updated it to the new shirt template. Considering the steel shirts were site our favorites, we’d love these atoms throwbacks pic.twitter.com/A0CGBBDRLQ— Juicy Union Kit News (@UnionKitLeaks) January 19, 2019
Last version of the evening. Have a nice weekend. pic.twitter.com/j785iSotVp— Juicy Union Kit News (@UnionKitLeaks) January 19, 2019
What about a flat gold rather than the nude gold pic.twitter.com/peMH3DUHLM— Juicy Union Kit News (@UnionKitLeaks) January 18, 2019
Kinda like this with civic blue shorts. Can’t really have navy shorts since the first shorts are navy. pic.twitter.com/Z4fAbqnCxX— Juicy Union Kit News (@UnionKitLeaks) January 18, 2019