If you follow the Philadelphia Union on social media, you’ve no doubt noticed a common refrain in the replies/comments imploring the team to sign players.
No matter what the nature of the post is, the push back is seemingly constant — and understandable given the relatively quiet close seasons fans have had to endure in the past — but in this particular case the social media team found a subtle way to get out in front of the predictable responses.
About an hour before announcing that the team had signed 24-year-old Brazilian striker Sergio Ramos, the image with the options for the back tag designs on the new secondary jersey included the new signing’s nameplate.
Today's vote is one of our own Union Packs! Which one would you rock: 1️⃣, 2️⃣, 3️⃣, or 4️⃣?— Philadelphia Union (@PhilaUnion) December 14, 2018
Retweet and comment with your favorite number - be sure to use the hashtag #InfluencedByU!#DOOP | https://t.co/H7xE4o6jpo pic.twitter.com/OzYYa3owDQ
Well played, social media team.