The long awaited reveal of the new Philadelphia Union home jersey happened Thursday afternoon in a video featuring two promising prospects in the Philadelphia Union Academy.
The video opens on U15 midfielder Paxton Aaronson walking through downtown Philadelphia before showing him at YSC Sports and then switches to shots of his older brother Brenden Aaronson, a U19 and Bethlehem Steel FC midfielder nodding to Philadelphia Union homegrowns Anthony Fontana, Auston Trusty and Mark McKenzie at Power Training Complex before entering the locker room and walking into Talen Energy Stadium.
Once on the field, Brenden takes off his jacket and the video turns from black and white to color to show the jersey, the word Fearless on the back of the jersey where the name goes and the number 18.
"We're not asking for the torch. We're taking it."— Philadelphia Union (@PhilaUnion) January 25, 2018
The new 2018 Primary Kit is here#DOOPhoops pic.twitter.com/DKVxSy1UPM
The video reveal bookends a series of videos/photos that started with an image of three members of the academy - Nyk Sessock, Kristopher Shakes and AJ Cousins - seeing the jersey for the first time and continued with reveals by Josh Yaro and Keegan Rosenberry.
New designated player David Accam wore the jersey for his arrival at Philadelphia International Airport on Sunday and Union Kit Links tweeted out a photo of what we now know is in fact the new jersey on Monday.
The primary “Doop Hoops” jersey as it’s being called will be available for purchase on February 16.
From the Union press release:
“We conducted fan research to solicit feedback about updating our on-field look moving forward,” said Doug Vosik, Union Vice President of Marketing. “The biggest thing we heard from our fans is that they wanted change. They wanted something fresh and unique. To help achieve that goal, we’ve landed on a badge and a kit that are both bold and new for us: brighter colors, and more fashion forward.
Additional elements of the 2018 primary jersey include the club’s “Join or Die” slogan emblazoned below the neckline on the back and the signature snake at the jocktag on the lower left portion of the front, matching the secondary jersey, which returns for 2018 with the updated badge.
As part of the redesign, the Union also unveiled an entirely new secondary logo and wordmark, both prominently featuring the snake design utilized at the center of the club’s badge.
You wanted #DOOPhoops, we gave you #DOOPhoops— Philadelphia Union (@PhilaUnion) January 25, 2018
Learn more about our brand new 2018 primary kit: https://t.co/tP661fSurw pic.twitter.com/zRkOnPU2dh
Hot take on a cold day:— Jonathan Tannenwald (@thegoalkeeper) January 25, 2018
The “Join or Die” imprint on the back of the new @PhilaUnion jersey is the best thing about it. pic.twitter.com/UwLWaAj7Mv