Endline (Non-TRE) And Corner Season Ticket Prices To Change, Starting In 2012

by Scott Kessler on Aug 23, 2011 11:10 AM EDT in News

The Philadelphia Union are changing ticket prices to fall more in line with other soccer stadiums throughout the USA, according to an email sent out to season ticket holders today.

Non-River End endline season tickets will fall in price and corner seats throughout the stadium will have raised costs, starting next season. For current season ticket holders in sections 101, 113, 114, 120, 121 and 133, a grandfathered price of $342 will be offered for the same seats in 2012. New season ticket holders will pay $414 for the non-endline corner sections.

Additionally, sections 114 and 120 will be reclassified as endline sections, meaning that after 2012 they will be included under the endline season ticket prices. All non-River End endline season ticket holders will also be grandfathered in at $342 and will be $342 for new season ticket holders in 2012.

The reasoning behind the ticket increase is an upgrade to seating in the corner sections. Here is the official statement from the Union:

When the stadium was being designed, seating in the Corner areas was supposed to be a fixed, non-tilting, plastic seat. For this reason seats in the Corner areas were set at a lower price than those in the Endline area which had the higher quality seat. After pricing was announced and fans were making payments, it was brought to our attention that we had an opportunity to upgrade the seats in the Corner areas to the more comfortable tilt-backed seats that are in place today. So we did what we thought was best for our fans and moved forward with the higher quality seat even though it affected the way we priced our seating chart. At that point we felt it was not fair to make any changes since fans were already in payment plans so we kept the prices.

The Union's ticket staff confirmed over the phone that the image seen above is the proper pricing chart for the affected sections.

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Spoke with Fan Services

Just spoke with Fan Services online.

1) There is an ongoing list. Put your name on it if you want to move to the endline. This does not lock you in to moving over, but it is a waiting list for those once the renewal process is completed, to see about the available space in the endline once/if some people leave (price decrease makes it all the more unlikely).

2) Seat upgrade loyalty points – which is at 800 points. Doesn’t matter for this year. Why? Grandfathered price for renewals in corner for this coming year is the same price as endline. So to upgrade, we would receive the ‘endline price’. The endline price, is again, grandfathered in for corner people who don’t move… so it’s basically pointless. If they keep the seat upgrade, then we could probably keep our seats each year at the endline prices after that. Will probably ask my ticket rep if that point option will be available going forward.

3) They ask where you would like to be located – round about estimate middle, upper, etc… I chose 114…since that’s really still a corner, but i want to be out of the sun (in 121 now).

4) Like in the email, we will have first dibs on relocation… Again, not likely many in the endline will move unless they have availability in 120 and 114.

5) She had a real bubbly personality, and fairly helpful.

Basically the ultimate decision will be next year, not this coming renewal process. Still a dick move.

by Dan KW on Aug 23, 2011 12:17 PM EDT reply actions

also

Oh, also they said renewal and payment plan information should be sent out later this week.

by Dan KW on Aug 23, 2011 12:24 PM EDT reply actions

Seems pretty reasonable. It was pretty odd that the corner seats were cheaper than the (non River End) endline seats to begin with. While it would obviously be annoying to have your ticket prices go up if you are in a corner and wanted to stay there, this is a better pricing scheme.

Good to see the Union taking care of their season ticket holders by giving them a year of being grandfathered in before being subject to the new prices.

by Laaaaazzz on Aug 23, 2011 12:45 PM EDT reply actions

it’s really one of the only positives out of it. I’m grateful for the grandfathered in price, but annoyed how this wasn’t thought out better. signs of a young organization…

just sucks cause i’m in a corner.

by Dan KW on Aug 24, 2011 10:33 AM EDT reply actions

Yeah, my seats are in 121 as well, so this affects me.. I figured prices would go up a bit anyway, so the grandfathered price isn’t too bad.. I just didn’t need all this complication.

What’s the deal with the 800-point reward? Can I get sideline seats for the same price as corner seats next year? That confuses me as well.

Editor at The Brotherly Game. Madridista de corazón. Be sure to follow me on Twitter @joeysamuel

by Joey Samuel on Aug 24, 2011 10:48 PM EDT up reply actions