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Keith Hickey:
A perfect storm of history, excellent marketing, financial backing, and losing the Sonics.
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Greg Orlandini:
Hey 133, winning solves EVERYTHING. If they have a big season standings wise, that is a huge shot in the arm.
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1:44
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Jonathan Tannenwald:
Seattle has so many fans for three reasons: 1. a long history of soccer in the Pacifc Northwest; 2. as Keith noted, losing the Sonics; and 3. an amazing ownership and marketing team that cross-promotes them with the Seahawks in everything from sharing the stadium to sharing a very large team merchandise store in a major shopping mall in the city center.
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Jonathan Tannenwald:
I've been up there twice for games and they have done a better job of creating a genuine soccer community than any other city I've seen in the U.S.
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Jonathan Tannenwald:
Now I want to go back to something Keith said, because there is one aspect in which the marketing is not being done in "the right way." |
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1:45
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Jonathan Tannenwald:
The Union have done next to nothing to market to the local Hispanic population.
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1:46
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Keith Hickey:
We're in a congested market, but Philly fans are good fans.
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1:46
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Keith Hickey:
I disagree, JT. Fred's twitter account?
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1:46
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Greg Orlandini:
Jonathan, I think that is an MLS issue too.
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1:46
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Scott Kessler:
And Roger Torres' twitter account.
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1:46
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Jonathan Tannenwald:
I have seen this with my own eyes reading the Spanish-language newspapers and watching Univision, and more importantly I've heard it over and over again from the reporters for those media outlets.
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Dan Walsh:
I agree with Jonathan.
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Jonathan Tannenwald:
Twitter isn't nearly enough, especially when you look at the socioeconomics of the region's Hispanic population.
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Jonathan Tannenwald:
And they aren't just in the city, they are in Kennett Square and Norristown and other places.
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1:47
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Dan Walsh:
To add in here on the media attention: I don't think most local media give the Union or MLS enough attention. KYW and the Daily News give them the most attention. The Inquirer treats them the way Jonathan described earlier, and if not for Jon's initiative in blogging, you'd get very little from the Inqy on the Union, in my opinion. Everyone else? TV, local sports radio? The Union are still an afterthought. I saw that firsthand while a reporter for the Atlantic City Press. Right now, print media are contracting people rather than expanding them, and most are not inclined to assign a full-time reporter to pro soccer. It's as much of an issue of the media industry's troubles as it is of the sanding of MLS. Most sportswriters don't know soccer. That means they have to hire additional people, and they don't want to. That's whyMLSSoccer.com is such a smart initiative, now that they got past the botched opening.
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1:48
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Greg Orlandini:
I think teams, mistakenly, think 'Hey it's soccer, the Hispanic community will come to us!" not true. Even the NFL is stepping up their outreach to the community.
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1:48
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Jonathan Tannenwald:
Matt, Greg... I don't mean to be too snarky about this, but there are media outlets on this earth (not just in the United States either) that tend to give more coverage to teams whose games they broadcast.
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1:48
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Jonathan Tannenwald:
I will say that having multiple Spanish-speaking players will help.
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1:48
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Jonathan Tannenwald:
But I know that the local Spanish-language media really WANT to promote soccer in the region and the Union specifically. There is only so much they can do, though.
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1:48
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Jonathan Tannenwald:
There's no Spanish-language TV or radio deal.
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1:49
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Jonathan Tannenwald:
(Radio in particular remains a very important medium for the Hispanic population in many American cities.)
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1:49
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Scott Kessler:
@Josh We covered that earlier in the chat. You can repost that as a comment in the actual article's comment section below this chat and I'll get to it later as part of the Brotherly Game's stuff on this chat.
|
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1:49
|
Jonathan Tannenwald:
I think things may improve with the local media coverage this year. They needed last year to try to get an accurate measure of the level of interest, and you can't do that just off the opener or a few games. A full season would bear that out.
|
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1:50
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Scott Kessler:
Jonathan, our own (the Brotherly Game) Ben Feldman had been researching that back in September and came up with nothing. He thought the Union had because the CD Guadalajara game was broadcast, in Spanish, over the radio.
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1:50
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Jonathan Tannenwald:
Dan, I thank you much for the compliment, but even my soccer blogging is in addition to my 40 hours a week as an editor for Philly.com's sports page. So there is only so much I can do. |
|
1:51
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Scott Kessler:
That's where we come in *cough* *cough*
|
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1:51
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Jonathan Tannenwald:
Yes, Scott, that was the first game they ever did on the radio, and I know the people that helped put it together.
|
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1:51
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Greg Orlandini:
I would love to cover soccer as my day job, but that ain't happenin' :)
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1:51
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Dan Walsh:
I know, Jon. Newspapers are a tough place to be right now. I've had more fun blogging this year, so yeah, what Scott said. ;)
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1:51
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Jonathan Tannenwald:
Greg, you would know as well as anyone given how KYW spreads its reporters out to cover games. It's rare enough that they get to college basketball anymore.
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1:51
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Keith Hickey:
Perhaps the Chivas match was a dry run? Hopefully it will lead to more Spanish-language broadcasts.
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1:52
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1:52
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1:52
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Dan Walsh:
I think the Union have been a missed opportunity for ESPN Radio too. They were huge on the World Cup. I'd rather hear a Union game than yet another 2 hours of random talk radio.
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1:52
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Jonathan Tannenwald:
Keith, they need to do a full-fledged deal with a local Spanish-language radio station. Not just for one game but for a full season, home and road.
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1:53
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Jonathan Tannenwald:
Dan, I agree, but I bet WPEN won't pay a rights fee.
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1:53
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Dan Walsh:
Ditto, Jon.
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1:53
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Dan Walsh:
Could be. |
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1:53
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Jonathan Tannenwald:
Whether or not the Union are a "missed opportunity" for a media outlet is not up to the Union or the fans. It's up to the media outlet to make that decision. |
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1:53
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1:54
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Greg Orlandini:
Jonanthan, We do what we can. We have a line at PPL park and our Ed Benkin does do some games for us. It's easier in the summer with only the Phillies to deal with. I'm proud that my station is doing that and allowing me and Dan to do the pod.
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1:54
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Dan Walsh:
By the way, great point, JJ. I'm a soccer convert myself, and bringing non-soccer fans to games converted a few more.
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1:54
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Dan Walsh:
Yeah, KYW has been great with the Philly Soccer Show.
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1:54
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unioncityblue:
I agree with JJ as well. I have been doing the same thing with my season tickets.
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1:54
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Greg Orlandini:
I think the local reponse during the world cup opened some eyes. The crowds at Fado and other spots made it on TV and people notice that.
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1:54
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Scott Kessler:
[fj] I think I speak for all of us when I say we're privileged to be able to cover something that we love. Especially when it's for our own team.
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1:54
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1:54
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Dan Walsh:
That was all their initiative. The Philly Soccer Page and I were just along for the ride.
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1:55
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Dan Walsh:
Really, Rolando? I think that's silly. But you know, you might be right. I got crap once for wearing a Brazil shirt to a Union game.
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1:55
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1:55
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1:55
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Greg Orlandini:
Amen Scott
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1:55
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Jonathan Tannenwald:
Greg, I agree that the World Cup made an impact. But we still have a long way to go for people to convert from World Cup fans to MLS fans.
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1:56
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Scott Kessler:
@Brad Youtz: I'll post your comment in a second. Want to give it opportunity to be discussed.
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1:57
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1:57
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1:57
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unioncityblue:
I sit near a family of Colombian-American fans, and they have been some of the most wonderful, vocal Union supporters. The positive potential is there.
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1:58
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Dan Walsh:
It shouldn't be like that, Rolando. The soccer community is an international one. My regular pickup game in Hatfield has guys from at least a half dozen nations, mostly from east and west Africa. In fact, I got season tickets with my buddy from Ethiopia. Who cares what national team he roots for? I bring my Brazilian wife in. Soccer is supposed to cross borders. If you can agree on the Union, that's all that matters.
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1:58
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Jonathan Tannenwald:
The point I have always made, Med, is that there is nothing like going to a game.
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1:58
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Keith Hickey:
The best advertisement for soccer has always been a ticket. We all know MLS isn't Le Liga, but live soccer is 100x better than watching it on TV.
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1:58
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Jonathan Tannenwald:
I go out to bars all the time, for the Champions League and EPL and you name it.
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1:58
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1:58
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Jonathan Tannenwald:
Brad makes a very good point. |
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1:59
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Scott Kessler:
If it was worth it for me, I would too, Jonathan. But I'm not close to 21 yet.
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1:59
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Dan Walsh:
A hellishly good point. Brad, want to write for Philly Soccer Page? ;)
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1:59
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Jonathan Tannenwald:
Here's another example of something the Union could work on.
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1:59
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Jonathan Tannenwald:
On 9th Street, in the Italian market, are a couple of stores that sell soccer stuff.
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1:59
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Jonathan Tannenwald:
Real stuff, jerseys and scarves and balls and such.
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2:00
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Jonathan Tannenwald:
(Some of the jerseys are knock-off, but some are proper.)
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2:00
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Jonathan Tannenwald:
All of the stores are run by Hispanic immigrants, mostly from Mexico. |
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2:00
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Scott Kessler:
Brad is one of the SoB leaders, by the way.
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2:00
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2:00
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2:00
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Jonathan Tannenwald:
In recent months I've seen U.S. national team jerseys start to pop up on the racks for the first time. But never any Union merchandise.
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2:01
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2:01
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Jonathan Tannenwald:
Gareth, you listen to someone who wears a fur coat at the Palestra at your own peril. |
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2:01
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Dan Walsh:
Howard Eskin is a relic. So are people like him.
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2:01
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Jonathan Tannenwald:
Greg Vince, it's perfectly okay to be a convert fan.
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2:02
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Scott Kessler:
The worst people are John Gonzalez and Frank Fitzpatrick with the Inky. Sorry, Jonathan, but your co-workers are idiots.
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2:02
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Jonathan Tannenwald:
Then don't read their work. |
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2:02
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Dan Walsh:
Tell him how you really feel, Scott.
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2:02
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Jonathan Tannenwald:
I will say that I tried very hard all year to get Gonzo to come to a Union game and he really does want to make it.
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2:02
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Jonathan Tannenwald:
The Flyers' Stanley Cup run got in the way more than anything else.
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2:02
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Keith Hickey:
Part of our duty as fans and as journalists is to make it more profitable for the media to have pro-soccer guys than anti-soccer guys.
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2:02
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Scott Kessler:
Really? He's basically said otherwise on Page 2.
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2:02
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Greg Orlandini:
New media is the answer for getting the word out. THe soccer demo is a younger demo who use media differently are shaping how things are covered.
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2:03
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Jonathan Tannenwald:
Gonzo's job is to write about stuff that is popular among a lot of people, and to stir the pot.
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2:03
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Jonathan Tannenwald:
He rarely ever writes about college basketball and I know firsthand how much of a hoops fan he is.
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2:03
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Jonathan Tannenwald:
Can I throw something out there....
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2:03
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Jonathan Tannenwald:
If Philly.com did a soccer app would you pay for it?
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2:03
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Scott Kessler:
I wrote two columns for TBG about how he's dissed the Union in his stuff.
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2:03
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Scott Kessler:
What would it do?
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2:03
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2:04
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Keith Hickey:
Yes I would, JT.
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2:04
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Jonathan Tannenwald:
The same things our current football, hockey and basketball apps do.
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2:04
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Jonathan Tannenwald:
Blog posts, videos, Twitter feeds, and some app-exclusive content. |
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2:04
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Dan Walsh:
Some probably would. I wouldn't, but I'm not into that stuff.
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2:04
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Scott Kessler:
I probably would when I get a smartphone this week.
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2:04
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2:04
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2:05
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2:06
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Jonathan Tannenwald:
Oh, yeah, sorry.
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2:06
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Jonathan Tannenwald:
It was Sebastien Le Toux being in the fans' Sportsperson of the Year poll.
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2:06
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Jonathan Tannenwald:
I was working on a special section online but I couldn't push it live until the morning.
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2:06
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Greg Orlandini:
Ansbro, you are my new best friend...
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2:07
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2:08
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Dan Walsh:
See, here's the thing with soccer and media, and this is coming from a convert who first reported on MLS BEFORE I was a soccer fan -- There's a lot of crappy soccer out there. Sorry, but that's the truth. It's called Serie A. Or Stoke City. Or most of the World Cup games. That means it's a hard game to fall in love with if you've never played it or been to a live game. I fell in love with the game after playing pickup in Brazil. Otherwise, I might still be hitting the basketball courts. That makes it tough to grab a mainstream media full of sportswriters who are 15-20 years older than most of us and didn't come of age with American soccer being viable. All they see is a 1-0 scoreline. They don't see the brilliance that may have come in between.
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2:08
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Keith Hickey:
Was it anything worse than you hear at a US/Mexico game?
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2:08
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2:09
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Jonathan Tannenwald:
Brad, unfortunately I am literally above the fray up in the press box, but I hope that gets stamped out soon. There's no place for it. |
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2:09
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Scott Kessler:
If the Union or the Sons of Ben want to work with us on getting non-fans into the game and the Union, I'm sure all of us could come up with promotions to get it started. That could be a first step.
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2:09
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2:10
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Jonathan Tannenwald:
And while you're at it, Scott, there's more than one professional soccer team in Delaware County these days. |
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2:10
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Dan Walsh:
That's my experience, Brad. I made a few converts this year.
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2:10
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Jonathan Tannenwald:
In fact, I would argue that the best goalscorer in the region does not play for the Union.
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2:11
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Dan Walsh:
You would be wrong though. ;) But good point, re: Independence.
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2:11
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Jonathan Tannenwald:
Their move to Widener this year is going to pay a lot of dividends, I think.
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2:12
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Scott Kessler:
Oh I know Jonathan, but it's tough enough to get people to the Union.
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2:12
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2:12
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2:12
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Scott Kessler:
@Ansbro Will definitely do that, thanks.
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2:13
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2:13
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Jonathan Tannenwald:
Nick, Widener is not far from PPL Park.
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2:14
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2:14
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Jonathan Tannenwald:
It's right next to I-95 in Chester. Literally, there's a fence to stop balls from going onto the high way. |
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2:14
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PhillyUnionTalk:
Alot of people don't see soccer as "American" enough unfortunately- that's why doing better in the WC would have meant so much |
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2:14
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Dan Walsh:
Can you take corners, Matt? The Union might be able to use you.
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2:14
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Scott Kessler:
Must. resist. making. comment. about. Ryan. Giggs. and. the. Union.
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2:15
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Greg Orlandini:
Giggs at the Union? Ha!
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2:15
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Keith Hickey:
We don't need a washed-up European looking for a paycheck.
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2:15
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PhillyUnionTalk:
There go my pants again
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2:15
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Greg Orlandini:
We could have had Pires if we wanted that...
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2:15
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Scott Kessler:
Washed up? He's still killing it in the EPL. Last season he was a top chance creator. I think Keith is just angry about 1998-1999.
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2:16
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Dan Walsh:
I think sometimes the people who don't see soccer as American enough are also the same ones crying the loudest in the immigration debate and how we need to secure borders and all that. There's a certain small mindedness that comes with hating soccer in that particular way. You don't have to like the sport, but there's a way of disliking it that parallels xenophobia.
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2:16
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Keith Hickey:
I have tissues if you need them, Scott.
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2:16
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PhillyUnionTalk:
But speaking of which, bringing these foreign washup DP's into the game is part of the REASON people don't identify soccer as American---its greatest heroes are still from abroad (with the possible exception of Donovan)
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2:16
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Scott Kessler:
I said Giggs because of freekicks and corners.
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2:16
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Keith Hickey:
MLS needs to develop and keep its own talent.
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2:16
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Dan Walsh:
Donovan to Everton. Start the rumor.... Oh, wait.
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2:16
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2:17
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PhillyUnionTalk:
Exactly Keith---instead of spending on imports, spend on creating and KEEPING American, or at least North American, talent.
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2:18
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2:18
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Dan Walsh:
Not going to happen yet in all cases. MLS needs to sell guys like Findley and Bornstein before they leave for free so they can reinvest the funds in youth development and importing good young players.
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2:18
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Keith Hickey:
The USMNT fan wants me to have Dempsey, Holden, etc. playing in Europe. The MLS fan wants them here.
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2:19
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2:19
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Scott Kessler:
Nick, I feel ya. It takes me three hours to get back to school after games because of the train scheduling.
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2:19
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Dan Walsh:
You're at Rutgers, right, Scott?
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2:20
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Jonathan Tannenwald:
Justin, the deal with WPVI is for multiple years.
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2:20
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Jonathan Tannenwald:
I happen to think they benefit from it, because WPVI is the most-watched of the local broadcast stations, and they get games on network TV.
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2:20
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Jonathan Tannenwald:
There is some 'free advertising' from mentions during the sports segments on the local newscasts.
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2:20
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Scott Kessler:
Yes I am, Dan. Rolando and I share a city.
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2:20
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2:20
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2:20
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2:21
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Scott Kessler:
Brad, I'm hoping to have more of these throughout the year. Seems like everyone involved really likes it.
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2:21
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Dan Walsh:
I'm a Rutgers grad. I'll see if I can find a fellow Scarlet Knight a crash pad for Union games. ;)
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2:22
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Jonathan Tannenwald:
Hey, Scott, I have to run too. Thanks very much for putting this together. |
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2:22
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Jonathan Tannenwald:
I will be in Baltimore next week for the NSCAA convention and both drafts and I hope to meet lots of you all there.
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2:22
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Greg Orlandini:
Nice job Scott!
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2:22
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Scott Kessler:
Thanks for being a part of it Jonathan. I figured you newspaper guys wouldn't be around forever.
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2:22
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2:22
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Keith Hickey:
I will also be at the SuperDraft. Look forward to seeing everyone there.
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2:22
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Greg Orlandini:
Good Luck down in Charm City, Jonathan
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2:23
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Scott Kessler:
As will I. Still waiting on word about credentials.
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2:23
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Dan Walsh:
Have fun, Jon. After two-plus hours here, it's a good thing I had the day off. I should be taking off in a few minutes too, Scott.
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2:23
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Scott Kessler:
We seem to be at the end of everything, including reader comments. |
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2:23
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Keith Hickey:
I think we've covered everything we meant to, didn't we?
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2:24
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Greg Orlandini:
I'm actually working, don't tell my boss...
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2:24
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2:24
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Scott Kessler:
Apparently we haven't, Keith.
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2:24
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PhillyUnionTalk:
I've been teaching classes in between comments- but that's between us
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2:24
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Jonathan Tannenwald:
Jimbo, MLS is apaprently going to stream the combine on its website.
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2:25
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2:25
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Scott Kessler:
I have a feeling that's not actually Ives.
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2:25
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2:25
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2:26
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Scott Kessler:
Nick, we can always discuss that more in depth on our blogs and newspaper columns. That's the wonderful thing about these chats.
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2:26
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Dan Walsh:
Yeah, Ives would know his own correct URL. ;)
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2:26
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2:27
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Dan Walsh:
Thanks again for setting this up, Scott. You did a great job with this, and hopefully we'll have Philly Soccer Page be part of it again in the future.
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2:27
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PhillyUnionTalk:
We should have one during an away game. They have wi-fi at Dark Horse, right?
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2:27
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Scott Kessler:
We had about two hundred different people check out this chat. That's enough demand to due more.
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2:27
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Dan Walsh:
And thanks to everyone for great questions.
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2:27
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Scott Kessler:
I'd love to do a live-live chat. Great idea, PUT.
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2:27
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Jonathan Tannenwald:
I know they do at Tir Na Nog.
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2:27
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2:27
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Keith Hickey:
They do. I used it to cover the 4-1 pasting away to the Rapids.
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2:27
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Greg Orlandini:
Would love to do this again, I'll call outta work next time!
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2:28
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PhillyUnionTalk:
It's settled- let's hope our laptops are beer-proof
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2:28
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2:28
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2:28
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Scott Kessler:
Greg, it'll be on ESPN2. January 13.
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2:28
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Keith Hickey:
I think they did last year. ESPN2.
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2:29
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Scott Kessler:
I'll make sure the new laptop I get next week is beer proof, then.
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